This article will explain the purpose of the press conference. This will give you recent examples of poor use and tips on how to create your own successful press conference.
Press conference aims. You gather together to push to make a & # 39 ads or give them information that will feed them to write or talk about you in their media. Do you want to blog about your bloggers, the public, to give you the information of TV talking about their radio people to report you, the newspapers and magazines to write articles about you. In an extreme case, you want the kidnappers to give your loved one back. You have to give some information or facts, and then everyone can take it from there.
People can ask questions that you have to deal with and you can not say, sorry, no questions at the end and leave. It & # 39; s, as a buffet, you put it out there and people get what they need or want and leave. You can not control what is written about you. You can exercise significant influence on what it says, how do you deal with the press conference. Always remember that you are the one, inviting people to the party, so it better be good.
Here are some bad examples: Sarah Palin (you know, I would go there): First of all, get a babysitter for their children. At the beginning of the press conference, you should try to hear of her child. Holidays is the perfect time to get the story, because the staff of most of the media is out. It gives the history of Alaska, says Alaska & # 39; s aim and purpose. She talks about her management is performed and uses the example of working tirelessly Alaskans. Not being from Alaska or live in Alaska, at this point in the press conference, I do not care about what she has said. She is proud of the fact that to take credit for hiring the right people and not taking a pay raise. She praises his team and said that she wants the media to tell them about how well they are doing.
Palin explains why she does not accept any federal dollars. Then she says, you will not hear about the good things in the media. Take a hint lady, you can not speak ill of the press, and then want to carry a message for you. Firstly, she says that Alaska has to use taxpayer money to have to deal with investigations. Then she says she personally incurred more than $ 500k in legal bills to defend itself, and it has to deal with it, instead of working in Alaska.
She says she makes the choice to build and fight for Alaska and work hard to support those who want to serve. She says that she does not need a name to make a difference and help people. It sets its state to freely progress is not seeking re-election, and immediately hand over power to her lieutenant governor. I understand, is not seeking election. I do not know why she can not finish her time in office. She uses the analogy and tells us that she uses one. Please, do not think the media is stupid and thinks you mean everything literally.
She uses the term politics as usual, again and again. And talk about her children survey (not her husband). One day, she tells us the details. She talks about Triglia confused people, nevertheless, it is there in the community. You can not have it both ways. As your children in the media, and no one is talking about them. Oddly enough, she says, that the world needs more Trigo. I have not seen the media to make a comment about that, however, I'm sure, and # 39; s parish. She says that she puts first things first, and the first thing she loves her job. She says that she calls an audible and passing the ball so that the team can win it. A 20-minute speech, which does not say anything, but I'm stepping down.
If you do not put any of the facts, the media will do it. They have to say something. They have to justify the amount of time they spend on their own history. It & # 39; s better to say something that they should not do it.
Another bad example with & # 39 is one of the first press conference by Michael Jackson and # 39; s Family. After his death, many family members & # 39; and talked. However, the press also find Joe Jackson, the father, who immediately announced his new label. I think someone did tell him to stop talking to the press immediately afterwards. If the press is my question to you, just answer them.
Here are some tips for good results press conference:
1. Give some real facts related to your real reason to be there. General historical facts are ignored.
2. Do not bad mouth the media during a press conference
3. Control the environment. Wind and your baby's crying can be a great distraction.
4. Speak slowly. Trying to talk fast makes it sound like you are not sincere.
5. Make a press release, as visual as possible, there are plenty of photo opportunities.